We’re on a journey to ensure the outdoors remains a place we can all enjoy for generations to come. In 2025, we continued to accelerate clean energy, invest in emerging technologies, and more—making our mark on the industry and world for the outdoors we love.

Whether through stewardship events or lobbying in D.C., the co-op uses our network of people who love the outdoors to ensure everyone has access to nature. This year, we sent a record number of messages, organized new coalitions, and so much more.

From the gear we make to the spaces we create, the co-op is on a mission to make sure the outdoor industry and culture reflect the full spectrum of people’s experiences outside. In 2025, co-op employees, members and partners all came together for our mission.

As one of the largest players in the outdoor industry, we recognize that to drive the change we want to see, we must start from within the co-op. We are committed to becoming a fully inclusive, anti-racist, multicultural organization, and this commitment guides our policies and practices.

Our Impact objectives and key results (OKRs) allow REI to transparently track the co-op’s progress against clear, outcome-based measures that reflect the issues that matter most to our members and support REI’s commitment to expand outdoor access to all.

REI sets clear social, environmental and inclusion standards for ourselves and the brands we carry. Each year, we review REI’s Product Impact Standards and measure progress across our assortment. In 2025, over 830 brands shared updates on their performance, helping raise the bar for the outdoor community.