The Foundation’s largest program is Leader Grants, which raises funds when JCPenney customers round up their purchase to the nearest dollar at check out. Leader Grants supports notable nonprofits in local JCPenney communities throughout the country, including Boys & Girls Clubs, Communities in Schools, and Big Brothers Big Sisters.

Through our giving programs, JCPenney, celebrates and serves America’s diverse, working families – by investing in our communities, celebrating diversity, and supporting our associates in times of need.

Serving America’s diverse, working families today means offering access to skill-building and resources that allow everyone to thrive. To meet this goal, the JCPenney Communities Foundation invests in leading nonprofits making strides in three critical areas: job readiness; health and well-being; and inclusive access to education.

Hope & Wonder is JCPenney’s private label brand created in-house by a diverse group of designers that celebrates cultural observances throughout the year. All net profits are donated to charities selected by JCPenney associates as part of our ongoing commitment to celebrating diversity.

The Golden Rule Relief Fund (GRRF) supports associates in times of financial need stemming from a natural disaster or personal hardship. The GRRF application portal is managed by our charitable fund partner, Emergency Assistance Foundation.